ViDi founder Tanner Yarro witnessed a scene while leading a youth trip that forever changed the direction of the ViDi brand. When one youngster, McKinley, was teased and laughed at for having an inexpensive, “off-brand” action camera, Yarro saw an opportunity. Why not split the profit margin of the basic action camera business model with the end consumer, and make the cheaper brand “cool,” with the help of pro athletes who are often no strangers to low income upbringings? Continue reading

In the first episode of the Hello Customer Podcast, Espree interviews Cassy Miller-Crispe on how Afends provides customer support through live chat and integrates the community and its customers with the brand. Tune in to get a sneak peek into Afends’ plans to take its customer service to the next level and how it is working on connecting with its customers. Continue reading

Growing up in an urban environment in a difficult household, Element founder Johnny Schillereff discovered comfort in the artistic expression of skateboarding and other street culture. Emerging as a successful skateboarder and artist, he found himself bombarded with branded items and gear. He intuitively sensed that if he were to have a company, he would treat the branding a little differently. Continue reading

When a company is as established as Levi’s (founded in the late 1800s), they have to continue to please generations-loyal customers and solve new problems for younger jean-wearers. With each initiative of marketing and product development, Levi’s ensures customer satisfaction by hitting the ground, listening, and learning from the consumers in their markets. Continue reading

In this episode of the Hello Customer Podcast, Espree interviews Rob Siefker, the Senior Director of the Customer Loyalty Team at Zappos. He is based at the Zappos’ campus in downtown Las Vegas. The Customer Loyalty Team (CLT) at Zappos is a team of 650+ employees who handle customer calls, answer emails and live chats and provide other kinds of support for customers. Continue reading